Data protection & privacy
Privacy policy
What information BankAdvisor processes, why it is used, who may receive it and the rights available to you.
Last updated: 3 September 2026
At a glance
Policy sections
11
Personal data sold
Never
Advertising profiles
None
The short version
BankAdvisor collects a limited amount of information to deliver and improve the website, measure provider referrals, prevent misuse and respond when someone contacts us. This page explains those activities in more detail.
- Browsing and link-use data helps us operate and improve the website.
- Contact details are processed when you choose to send us a message.
- BankAdvisor does not sell personal information or build advertising profiles.
- You can contact us about your information or complain to the ICO.
Navigate the detail
In this policy
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Who is responsible for your information
BankAdvisor.co.uk is responsible for deciding how the personal information described in this policy is used. In data-protection terms, BankAdvisor is the controller of that information.
Questions, rights requests and complaints about our handling of personal information can be sent through the BankAdvisor contact page.
Information we process
The information processed depends on how you use the website. Simply reading a page generates ordinary technical requests needed to deliver the site. Vercel Web Analytics also provides anonymised, aggregated information about visits and selected link interactions.
If you follow a tracked provider link, BankAdvisor may record the provider and banking category, destination address, source page and link location, referring address, device category, browser user-agent and click time. Our outbound-click database does not store your name, email address or IP address.
If you contact us, we process the name, email address, topic and message you submit. We also create hashed versions of the submitting IP address and email address, with a timestamp, to limit spam and repeated form submissions.
How and why we use information
We use website and analytics information to operate BankAdvisor, understand which pages and links are useful, improve navigation and content, measure provider referrals, investigate unusual traffic and protect the website from misuse.
We use contact-form information to read and respond to enquiries, assess correction requests, handle commercial discussions and keep appropriate records of the resulting correspondence.
We do not use the information described in this policy to make solely automated decisions about you that have legal or similarly significant effects. We do not sell personal information or use it to create advertising profiles.
Our lawful bases
Where the information we process is personal data, we generally rely on legitimate interests. Those interests include operating and improving the website, measuring referrals, maintaining editorial accuracy, answering enquiries and preventing spam or abuse.
For an enquiry about a possible agreement or partnership, processing may also be necessary to take steps at your request before entering into a contract. We may process or retain information where necessary to comply with a legal obligation or establish, exercise or defend legal claims.
We consider the nature and limited scope of the information used for analytics, click measurement and security before relying on legitimate interests. You can object to processing based on legitimate interests by contacting us.
International processing
Some technology providers may process information in, or make it accessible from, countries outside the United Kingdom. The privacy protections in those countries may differ from UK law.
Where UK data-protection rules require safeguards for an international transfer, we expect the relevant provider arrangements to use an approved legal mechanism or another lawful protection.
How long information is kept
Contact messages and related correspondence are kept only for as long as reasonably necessary to respond, maintain an appropriate record, resolve a dispute or meet legal and business record-keeping requirements.
Hashed contact-form rate-limit records are configured to be removed once they are more than 30 days old when the rate-limit service next performs its clean-up.
Outbound-click records are retained while they are needed for traffic measurement, referral reporting, affiliate reconciliation, security checks and legitimate record-keeping. Analytics retention is governed by the Vercel service and the plan in use.
We may retain information for longer where required by law or where it is necessary for a legal claim. When information is no longer required, it should be deleted or anonymised.
Your data-protection rights
Depending on the circumstances, you may have the right to ask for access to your personal information, correction of inaccurate information, erasure, restriction of processing, transfer of information, or to object to processing based on legitimate interests.
Some rights are qualified and may not apply to every type of information. We may need enough information to confirm your identity and locate the relevant records before completing a request.
To raise a privacy concern, use the contact page, choose General Enquiries and state clearly that you are making a data-protection complaint. We will acknowledge the complaint within 30 days and explain the outcome after it has been considered.
Please contact BankAdvisor first if you have a concern. You also have the right to complain to the Information Commissioner's Office, the UK data-protection regulator.
Security
We use reasonable technical and organisational measures intended to protect the information handled through the website. These include access controls, restricted administration tools, input validation, spam detection and rate limiting.
No website or transmission method can be guaranteed completely secure. Please do not send passwords, bank login details, full payment-card information or other unnecessary sensitive information through the contact form.
Changes to this policy
We will review this policy when the website, our service providers or our use of information changes. The date at the top of the page shows when this version was last updated.
If we plan to use personal information for a materially different purpose, we will update the relevant privacy information before beginning that processing where required.
Questions about your information?
Contact BankAdvisor if you have a privacy question, wish to exercise a data-protection right or believe information has been handled incorrectly.