Compare UK Digital Banks
Independent reviews of digital & app based banking
How We Make Money
(and How We Stay Unbiased)
This page explains how this website is funded now, how it might earn money in the future, and how that affects – or does not affect – the way we review and compare digital banks.
At the moment, this website does not make any money.
Why This Page Exists
We created this page so you can clearly understand how this website is funded now, how it may be funded in the future, and how that might (or might not) affect what you read.
We believe you should always know if there's a chance we might earn money when you click a link or choose a bank. That way, you can decide with full transparency.
💡Quick Notes
- ✓Treat this page as our transparency promise.
- ✓If anything ever feels unclear, you can contact us and ask.
- ✓We'll keep this page updated as our monetisation changes.
Do We Make Any Money Right Now?
Short answer: no.
At the moment, this website does not make any money. There are no active affiliate links, no paid placements, and no adverts influencing which banks we talk about or how we talk about them.
Right now, the focus is on building detailed, helpful content about digital banks in the UK so you can compare them with confidence.
💡Quick Notes
- ✓Assume all links are non-paid for now.
- ✓Still, always double-check details on the official bank website.
- ✓We'll clearly update this page when that changes.
Affiliate Links & CPA (Planned Soon)
In the future, we plan to use affiliate links or CPA (cost-per-acquisition) partnerships. This means that if you click a link from our site and then open an account or product with a bank, we may earn a small commission.
If and when this happens, it will be at no extra cost to you. The bank pays us for introducing a new customer; your fees, interest rates, and eligibility will be exactly the same as if you had gone directly.
💡Quick Notes
- ✓We will clearly label affiliate or paid links when they go live.
- ✓We will keep explaining how these links work in plain English.
- ✓Commission will never change how we describe the pros and cons.
No Sponsored Rankings or Paid Favouritism
Banks cannot pay to appear higher in our comparisons or to be described as 'best' or 'top' when they are not. We don't sell ranking positions or 'review upgrades'.
If we ever publish sponsored content in the future, it will be clearly marked as sponsored, and it will never be disguised as an unbiased review.
💡Quick Notes
- ✓Sponsored content (if it ever appears) will be clearly labelled.
- ✓Comparisons are based on features, fees, and usability — not payments.
- ✓If a bank is missing or rated lower, it's not because they refused to pay.
How We Stay Unbiased
Our goal is to highlight the strengths and weaknesses of each bank as fairly as possible. That includes fees, app experience, savings rates, customer reviews, and safety (like FSCS protection).
Any future revenue (such as affiliate links) will sit on top of this editorial process — not undermine it. In other words, we first decide what we honestly think of a bank, and only then decide whether it makes sense to include a paid link.
💡Quick Notes
- ✓We aim to show both pros and cons for every bank.
- ✓User experience and transparency matter more than commission.
- ✓If a bank isn't right for a certain type of customer, we'll say so.
Other Ways We Might Make Money in Future
Over time, we may introduce other ways of supporting the site, such as display advertising (for example, banner ads) or carefully selected partnerships.
If we ever introduce ads, we'll aim to keep them unobtrusive and clearly separate from our main editorial content, so they don't get in the way of your research.
💡Quick Notes
- ✓Any future monetisation methods will be added to this page.
- ✓Ads (if used) will be clearly distinguishable from content.
- ✓We will avoid cluttering comparison pages with excessive adverts.
What This Means for You as a Reader
You should always feel confident that our content is written for your benefit first. Any money the site earns is a by-product of helping you make better decisions, not the other way around.
Still, no comparison website can replace your own judgement. Always check the latest information on the bank's official website or app before you apply for an account or move money.
💡Quick Notes
- ✓Use our reviews as a starting point, not the final word.
- ✓Double-check fees, rates, and eligibility with the provider.
- ✓If something looks out of date, please let us know so we can update it.
Need More Information?
Now you know how this site is funded, you can compare banks with full transparency and choose the one that fits you best.