Affiliate links
A provider may pay a commission if a reader follows a clearly labelled link and opens an eligible product. The reader should pay no extra for using that link.
Commercial transparency
How BankAdvisor is funded—and what money can never buy
BankAdvisor currently earns no revenue. If commercial funding is introduced, it may support the publication but it cannot cross into rankings, ratings or editorial conclusions.
Current commercial status
BankAdvisor is not currently monetised
There are no active affiliate links, paid placements or adverts on the site today.
Why publish this now?
Transparency should arrive before the first paid link
A comparison site should not wait until money is changing hands before explaining its rules. Readers deserve to know the current position, what may change and which editorial boundaries are permanent.
If monetisation begins, this page will be updated and any paid or affiliate link will be labelled close to the link itself—not hidden only inside a policy page.
The editorial firewall
Funding can support the work. It cannot direct it.
Editorial criteria are decided before commercial availability is considered.
- Banks cannot buy a higher ranking or preferred comparison position.
- Commission rates cannot decide which providers are included or excluded.
- Providers cannot pay to remove drawbacks or rewrite a conclusion.
- A non-paying provider can still be included wherever it is relevant.
- Sponsored content must be labelled and kept distinct from independent reviews.
- Commercial changes must be reflected on this page and near affected links.
Possible future funding
What may support the site later
These are possibilities, not active arrangements. Any model introduced must preserve the firewall described above.
Display advertising
Advertising may support the site in future, but it must be visually distinguishable from editorial content and must not obstruct comparison research.
Selected partnerships
Any future partnership must be disclosed. Sponsored material cannot be disguised as an independent review or inherit independent-review conclusions.
What readers will see
A paid relationship will be described in plain language near the affected link or content. Advertising and sponsorship will be visually distinct from independent editorial work.
What does not change
Reviews still show strengths and drawbacks, include relevant non-paying providers and ask readers to verify current fees, rates, protection and eligibility before applying.
A commercial relationship should never be a mystery
If a disclosure is unclear, or you believe commercial activity has affected the editorial work, contact us directly.
See the editorial side of the divider
Read how evidence is assessed and how comparisons are kept consistent.