This page exists for one reason: clarity. If a comparison site ever earns money from links, adverts, or partnerships, readers deserve to understand exactly how that works.

We want you to know what is paid, what is not, and what never influences our content — so you can use BankAdvisor.co.uk with confidence.

If anything here is unclear, you can contact us and ask.

Short answer: no.

At the moment, BankAdvisor.co.uk does not generate revenue. There are no active affiliate links, no paid placements, and no adverts influencing which banks we cover or how we describe them.

Right now, the focus is building genuinely useful UK digital banking content — including comparisons, deep dives, and explainers (like FSCS protection).

In the future, we may use affiliate links or CPA (cost-per-acquisition) partnerships. If you click a link from our site and then open an eligible account/product, we may earn a commission.

If and when this happens, it will be at no extra cost to you. Your rates, fees, and eligibility should be the same as going direct — the provider pays the commission as a marketing cost.

If a link is paid/affiliate, we’ll label it clearly near the link and/or in the section where it appears.

Banks cannot pay to appear higher in our comparisons. We don’t sell ranking positions, “editor’s choice” badges, or paid review rewrites.

If we ever publish sponsored content in future, it will be clearly marked as sponsored — and it will never be disguised as an independent review.

If you want an example of the type of trust/safety factor we take seriously, see our FSCS protection guide.

Our goal is to describe each bank fairly — strengths and weaknesses included. That means we cover things like fees, app experience, savings features, support quality, and protection (e.g., FSCS vs safeguarding).

Any future monetisation (affiliate links, ads, partnerships) must sit on top of editorial decision-making — not drive it.

Put simply: we decide what we genuinely think first, and only then decide whether a paid link (if available) is appropriate to include — clearly labelled.

Comparison tables and guides are built from consistent criteria — things like fees, features, eligibility, usability, and safety signals (for example, whether a provider is a fully licensed bank vs an e-money firm).

If we add monetisation in future, the existence of an affiliate link does not change the underlying criteria or the way the data is presented.

If you’re using the site to choose a bank today, start here: compare UK digital banks.

We use a mix of official provider information (websites/apps), regulator resources, and reputable third-party signals (e.g., customer review platforms) to keep pages accurate.

We aim to update key pages regularly — especially comparison pages and safety explainers — but providers can change rates, fees, and terms at any time.

If something looks out of date, please tell us so we can check and correct it.

Over time, we may introduce other ways to support the site, such as display advertising (e.g., banner ads) or carefully selected partnerships.

If we ever introduce ads, we’ll aim to keep them unobtrusive and clearly separate from editorial content — so they don’t get in the way of your research.

You should feel confident that our content is written for your benefit first. Any money the site earns should be a by-product of helping you make better decisions — not the reason content exists.

No comparison site can replace your own judgement. Always check the latest fees, rates, and eligibility on the bank’s official website or app before applying or moving large sums.