Privacy choices
Cookies & analytics
A plain-English explanation of the cookies, cookie-free analytics and provider-click records used on BankAdvisor.
Last updated: 3 September 2026
At a glance
Analytics cookies used
0
Policy sections
8
Visitor hash
Resets daily
Our current approach
BankAdvisor uses privacy-focused analytics and limited first-party provider-click records to understand how the website is used. The site does not currently use advertising cookies, analytics cookies or cross-site visitor profiles.
This distinction matters: BankAdvisor's own pages can be used without accepting non-essential cookies, but a bank or affiliate website may have different practices after you follow a link away from us.
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Vercel Web Analytics
We use Vercel Web Analytics to understand how the website is used and which content is useful. It provides aggregated information such as page views, referral source, approximate location, browser, operating system and device type.
We also send selected custom events for internal navigation, bank-card selections and outbound-link clicks. The event labels describe the destination and location of a link; they are not intended to contain a visitor's name, email address or other directly identifying information.
How Vercel counts visitors
Vercel Web Analytics does not use cookies. Vercel identifies a visitor for analytics purposes using a hash created from the incoming request. The hash is valid for one day and is then reset, so it is not used to follow a visitor between different days or different websites.
Vercel states that its Web Analytics data points are anonymised and used for aggregated statistics. More detail about the service and the information attached to a data point is available in Vercel's privacy and compliance documentation.
Provider click records
When someone follows a tracked link from BankAdvisor to a bank or other provider, we may create a first-party record of that click. This helps us understand outbound traffic and evidence referrals without setting a cookie or building a visitor profile.
The record may include the provider and banking category, destination address, source page and link location, referring address, device category, browser user-agent and the date and time of the click. The record does not include a name or email address, and our click-record database does not store the visitor's IP address.
Bank, provider and affiliate websites
Following an external or affiliate link takes you away from BankAdvisor. The destination bank, provider or affiliate network may use its own cookies or similar technologies under its own cookie and privacy notices.
BankAdvisor does not control cookies set after you reach a third-party website. Check the destination site's privacy choices before accepting cookies or supplying personal information.
Your choices
Most browsers let you view, delete or block cookies and restrict some tracking technologies. Privacy-focused browser settings and extensions may also prevent analytics requests, although this can affect how some websites work.
Because BankAdvisor does not currently set non-essential cookies, there are no BankAdvisor cookie preferences to change. Cookie choices made on a bank, provider or affiliate website must be managed on that website.
Changes to this policy
We will update this policy if our use of cookies, analytics or similar technologies changes. The last-updated date at the top of the page shows when this version was reviewed.
If we introduce non-essential cookies that require consent, we will provide an appropriate choice before setting them. We will also explain what they do and why they are used.
Further information
Questions about this policy can be sent through our contact page. Our privacy policy explains how we handle information more generally.
You can also read Vercel's Web Analytics privacy documentation and the Information Commissioner's Office guidance on cookies.
Questions about cookies or analytics?
Contact us if anything in this policy is unclear or you would like more information about how BankAdvisor records website use.