Cookies & Analytics

BankAdvisor.co.uk does not currently set cookies for analytics, advertising, personalisation, or consent preferences. Because our analytics does not rely on cookies, we do not display a cookie consent banner.

We use Vercel Web Analytics to understand site usage and improve our content. It records anonymous, aggregated information such as page views, referral source, approximate location, browser, operating system, and device type. We also record selected interactions, such as navigation and outbound-link clicks. These events do not include names, email addresses, or other information intended to identify you.

When a visitor clicks through to a bank or provider website, BankAdvisor may record the bank name, source page, link location, device type and time of click. This first-party record helps us evidence outbound traffic without using cookies, personal profiles, names, emails or IP addresses.

Vercel Web Analytics does not use third-party cookies. Visitors are counted using a temporary hash derived from the incoming request, and the visitor session is automatically discarded after 24 hours. Analytics data is not used to follow you across different websites.

We will update this policy if our use of cookies or similar technologies changes. If we introduce non-essential cookies that require consent, we will provide an appropriate choice before setting them.