Fair, independent & transparent
Editorial guidelines
The standards behind our reviews, comparisons and guides—and the line between editorial judgement and commercial relationships.
Last updated: 3 September 2026
At a glance
Guideline sections
8
Paid rankings
Never
Corrections
Evidence-led
What readers should expect
BankAdvisor exists to make differences between UK banks and banking products easier to understand. Every page should help a reader carry out their own research without disguising uncertainty, commercial activity or important product limitations.
- Product claims should be supported by suitable evidence.
- Important conditions should remain close to headline benefits.
- Strengths should not be presented without relevant drawbacks.
- Commercial relationships must not direct editorial conclusions.
Navigate the detail
In these guidelines
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Our core editorial principles
BankAdvisor aims to be fair, independent and transparent. We explain strengths, limitations and trade-offs so readers can decide what is relevant to their own circumstances.
There is no universally best bank or account. A provider that suits one reader may be unsuitable for another because of its fees, eligibility, access, protection, support or product conditions.
- Fairness: meaningful advantages and drawbacks are presented together
- Independence: evidence and editorial criteria determine conclusions
- Transparency: sources, uncertainty and commercial relationships are made clear
Evidence and sources
Product facts are checked against official provider pages, published terms, fee information and eligibility rules where available. Regulatory status and deposit-protection information may also be checked against the FCA, PRA or FSCS.
A provider's marketing claim is not treated as proof of overall quality. Headline rates, rewards and offers are considered alongside their conditions, exclusions, expiry dates and practical limitations.
The detailed stages used to research and assess a review are explained in our review process.
Comparisons, ordering and ratings
Providers should be compared using consistent fields that are relevant to the account category. Differences between digital banks, high-street banks, student accounts and business accounts are taken into account rather than forcing every provider into an identical judgement.
Alphabetical order is used where stated and does not imply a ranking. Filters narrow a comparison using factual criteria; they do not create a personal recommendation.
Ratings and customer-review scores are supporting signals rather than permanent verdicts. They can change, may reflect experiences outside the product being reviewed, and should be read alongside the underlying account details.
Rates, offers and other changeable information
Interest rates, fees, switching offers, overdrafts, app-store scores and eligibility rules can change quickly. BankAdvisor shows a review or checking date where appropriate and reminds readers to confirm important details with the provider before applying.
A last-reviewed date means the page received an editorial check on that date. It is not a guarantee that every provider term will remain unchanged afterwards.
When a material change is confirmed, the relevant page should be updated as promptly as reasonably possible. Older wording should not be retained merely because it appeared in an earlier review.
Commercial relationships
Editorial opinions cannot be purchased. A bank cannot pay to receive a higher position, a better rating, a more favourable conclusion or the removal of a relevant drawback.
BankAdvisor uses clearly labelled affiliate links and may receive commission when a reader completes an eligible action. A commercial relationship does not determine whether a provider is included or excluded.
Current funding arrangements and the rules separating commercial activity from editorial work are explained on our how we make money page.
- No paid ranking upgrades or sponsored positions presented as rankings
- No commission-led inclusion or exclusion decisions
- No paid removal of drawbacks or rewriting of conclusions
- Commercial links and sponsored material must be clearly disclosed
Provider information and press material
Banks, communications agencies and other organisations may supply product information, press releases, corrections or access to official materials. Receiving information does not give the sender control over BankAdvisor's wording, comparison order or conclusion.
Relevant factual claims are checked against official published information where possible. If supplied material adds useful detail that is not otherwise available, it may be attributed so readers understand where it came from.
Press coverage, promotional offers and provider relationships do not replace BankAdvisor's neutral wording or the need to explain conditions and trade-offs.
Corrections and challenges
Readers, providers and other stakeholders are welcome to report a possible factual error. A correction request is considered on its evidence, regardless of whether the person raising it has a commercial relationship with BankAdvisor.
Where a correction is supported, the affected content should be amended clearly and promptly. A disagreement with an editorial opinion will not by itself require a change, but new evidence or missing context will be reviewed.
- Include the page address and the specific statement in question
- Explain what appears to be wrong or incomplete
- Provide an official source or supporting evidence where possible
Editorial responsibility
BankAdvisor remains responsible for the content it publishes, including the final wording, structure and conclusions. Tools may assist with research, drafting or technical production, but published material must still follow these guidelines.
These standards apply across reviews, comparison pages and guides. They will be updated when the site's methods or commercial arrangements change materially.
If a page appears inconsistent with these standards, please use the contact page to let us know.
Spotted something that looks wrong?
Tell us and we will check it against the source. Corrections are made openly rather than quietly.